They thought if flavoring was added to the Doritos that they could become the most popular chips in the world. The execs at Frito-Lay were more than pleased with the success of Fritos, but thought they could be even bigger. Backed by a successful ad campaign saying that Doritos were “more flavorful and crunchier” than any competing brand.ĭoritos would quickly become one of the most sold chips in the US in just the first two years of their release. Early success for Doritosįrom the time Doritos were released nationally, they were incredibly popular to the American public. They were the first tortilla chip to ever be sold nationally throughout the US. In the same year as the merger, Doritos would make their national debut and were instantly a hit. The company could be infinitely bigger if it wasn’t for that lawsuit, but they were still incredibly successful. This lawsuit barred cross promotion between Frito-Lay snacks and Pepsi drinks. Unfortunately a Federal Trade Commission antitrust lawsuit from 1963 against Frito-Lay. The company would merge with Pepsi-Cola to create a mega company producing both soft drinks and snacks. Frito-Lay merges with Pepsi and Doritos national releaseġ966 was a landmark year for Frito-Lay. People could not get enough of these corn tortilla chips. This forced Frito-Lay to begin making the snack at their larger plant in Tulsa, Oklahoma.īefore Frtio-Lay knew it, Doritos exploded in popularity throughout the southwest region. READ MORE: Sixlets (History, Marketing, Pictures & FAQ)Īlex Foods factory became overwhelmed by the demand for Doritos that they couldn’t make enough of the chips. Only releasing them in the southwest region of the US. To test out if Doritos was going to be a success, Frito-Lay made a soft debut for the chips. Naming the snack Doritos, which stuck and has been the name of the snack for nearly 60 years. He would then mix the Spanish word together with the company named fritos and added a D at the beginning. Since the chips were golden colored, he wanted to name them something based on the Spanish word for gold “oro.” How did Doritos get the name?Īrchie West was actually the person responsible for coming up with the name Doritos. Alex Foods agreed and the first mass production of Doritos had begun. Archie would report back to Frito-Lay the success of these fried tortilla chips at the restaurant.Īfter his bosses gave West the go ahead and West offered Alex Foods to exclusively produce the chips. West would try the chips and instantly loved them and saw that they had the potential to be big. He saw that the restaurant was incredibly busy and that they were selling numerous bags of chips. One day in the early 1960s, the vice president of Frito-Lay named Archibald(Archie) West paid a visit to Casa de Fritos. They loved the taste of the fried tortilla chips and making their own packages to re-sell them. The Casa de Fritos kitchen workers liked the idea and they began saving the stale tortilla chips and frying them. This was so that the restaurant wouldn’t lose money on throwing out old tortillas and instead make a profit. Instead, save them, cut them up, add seasoning and fry them. When this salesman saw this, he suggested to the workers that they don’t throw away the stale tortillas. He noticed that some kitchen workers were throwing out some state tortillas. One day at Casa de Fritos, a sales rep from Alex Foods was at the restaurant during a food drop off. This business partnership would unknowingly be how Doritos were created. Casa de Fritos also had a deal with local food distributor Alex Foods to supply the restaurant’s tortillas. The restaurant was named “Casa de Fritos”(Now Rancho Del Zocalo)and it would be a popular ethnic food choice in the theme park. It would be Mexican themed and located in the Frontierland section of the park. In 1955, Frito-Lay struck a deal with Disney to open a restaurant in their theme park in Anaheim, California. The snack has a 70+ year history that started as a small suggestion and turned into a famous brand. Frito-Lay merges with Pepsi and Doritos national releaseĭoritos is a popular snack that is enjoyed throughout the world.
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